Case Study: My Experience With

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Online Profiles – Managing your Identity

The internet is a valued platform the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. There are those who use it for advertisement. Building of brands is also happening online. Then there are others who use the internet as a platform to build brand names that are actually personal names. Creating of a brand from your own name starts with creating an online profile.

Creation of an online identity is an easy task. It is however not an easy task to manage your online profile. This is because everything is revealed when a name is searched on search engines. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This is where the problem arises. You want only some parts of your life revealed. How can you achieve this?

Search engine optimization is important when it comes to online identity management. The good thing about search engines is that you can be able to optimize what appears when a certain name is searched. Using this concept, you can determine information that appears after your name is searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This is in relation to people searching for products that are offered by different competing companies.

One good example of a case of online identity management issues is the case of Michael Bullard Jr. He was involved in legal cases in court. Most aspects of his life were revealed and linked to the case that he was involved with. His images were not spared either. The main issue arises when it comes to using search engines to search the person. Mainly, what appears is information related to his legal challenges. Part of the information are photographs of the person while in custody.

The situation of Michael Bullard leads to serious issues when it comes to online identity management. Is it possible for him to control what appears on search engines? Can he filter what appears? Well, there are solutions to people such as Mike Bullard Jr. This is through optimization of what appears online. With optimization, you determine what details are viewed first when your name is searched.

The internet has become a very huge platform hence there is need to establish what appears when your name is searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.